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Traveller’s campaign: Visit Baltic Manors
Dedicated to the Centenaries of Lithuania Independence restoration and Latvia and Estonia Independence declaration and European Year of Cultural Heritage
In the summer 2018, the Baltic states enjoyed a summer of open manor houses. There were 55 manors in Estonia, 45 in Latvia and 31 in Lithuania who agreed to do a common campaign.
The setup of the campaign was simple – every manor had the right to open the doors on the time suitable for them, the dates had to be shown on the common website and calendar. A common campaign gave a good overview of how events – theatres, concerts, exhibitions, festivals, etc. took place simultaneously. The campaign also gave a better understanding of how the manors maintain themselves. The up-keeping of manors, the understanding of them as valuable heritage has been an issue in the three countries for the last century due to reforms in 1920s; the Soviet occupation; and the new social and political challenges since the restoration of independence.
Overall it was a very good campaign and we are proud that we were part of EYCH (European Year of Cultural Heritage) celebrations. We made a lot of new friends, enhanced new networks and promoted the pride as well as the difficulties of the owners of manor houses. We enjoyed the attention of the media thus highlighting the significance of the manors as drivers of cultural, economic and regional development in the past as well as today.
The campaign was organized by Estonian Manor Association, Estonian Manor School Association, Latvian Association of Castles, Palaces and Manors and Lithuanian Association of Castles and Manors.
Riin Alatalu: email@example.com
Coordinator of the campaign in Estonia